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The sign first appeared on a rainy Tuesday, flickering like an afterimage: XPRIME4UCOMBALMA20251080PNEONXWEBDLHI. It burned across the public data feed for less than a second before the city’s scrapers stamped it into the background of half a million screens. By morning it had a dozen nicknames—X-Prime, Comb-Alma, NeonX—and no one could agree whether it was a leak, a product release, or a warning.