The Japanese entertainment industry has also been shaped by its cutting-edge technology, with many innovative companies such as Sony, Toshiba, and Panasonic driving the development of new media and entertainment platforms. Japan is home to some of the world's most advanced video game developers, including Sony, Nintendo, and Capcom, which have created some of the most iconic and influential games of all time. The country's love affair with technology has also led to the development of virtual reality and augmented reality entertainment, with many companies experimenting with new forms of immersive storytelling.