Jab Comix Keeping Up With The Joneses Direct

In general, the phrase "Keeping up with the Joneses" refers to the idea of competing with one's neighbors or peers to maintain a certain lifestyle or status. The original comic strip, which ran from 1913 to 1986, followed the lives of a suburban family and their often humorous interactions with the Joneses, who were usually depicted as more affluent or fashionable.