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Ritual, aesthetics, and attention economy The internet privileges images and brevity. Rituals become shareable moments; deities become Instagrammable aesthetics. This has artistic and devotional benefits—beautiful iconography can awaken devotion, short explanatory videos can demystify complex rites—but it also interacts with the attention economy. Provocative headlines, sensational claims about miraculous powers, and controversy-driven engagement can distort religious discourse. Thoughtful platforms will resist the temptation to trade depth for clicks, offering layered content that rewards sustained attention.