The title of the show, Ek Vivah Aisa Bhi, roughly translates to "A Marriage Like This Too," implying that there can be more than one way to approach marriage and relationships. The show's protagonist, Dev Dixit, played by Shahid Kapoor, is a strong-willed and independent individual who challenges the conventional norms of marriage. He chooses to marry a woman named Sonakshi Bose, a free-spirited and ambitious individual, despite his family's disapproval.