In the 1970s and 1980s, Indonesian pop culture began to take shape, with the emergence of Dangdut music, a genre that blends traditional Indonesian music with Western styles. Dangdut became a national phenomenon, with artists like Rhoma Irama and Elvy Sukaesih achieving widespread popularity. This period also saw the rise of Indonesian television, with the establishment of TVRI (Televisi Republik Indonesia) in 1969, which played a crucial role in promoting Indonesian entertainment and popular culture.