This study employed a qualitative approach, combining content analysis, interviews, and industry reports to gather data on Indonesian popular videos and trends. A sample of 50 popular videos was selected from YouTube, TikTok, and other social media platforms, covering a range of genres, including music, comedy, drama, and vlogging. The videos were analyzed based on their content, views, engagement, and audience reception. Additionally, in-depth interviews were conducted with Indonesian entertainment industry professionals, including producers, directors, and artists, to gain insights into the creative process, marketing strategies, and challenges faced by the industry.