Prior to the introduction of auto-playing videos, Facebook users had to manually click on a video to play it. This created a significant barrier to video engagement, as users had to be highly motivated to watch a video. However, with auto-play, videos began playing automatically as users scrolled through their news feeds, significantly increasing video engagement. According to Facebook, auto-playing videos led to a 50% increase in video views within the first year of its introduction.
Prior to the introduction of auto-playing videos, Facebook users had to manually click on a video to play it. This created a significant barrier to video engagement, as users had to be highly motivated to watch a video. However, with auto-play, videos began playing automatically as users scrolled through their news feeds, significantly increasing video engagement. According to Facebook, auto-playing videos led to a 50% increase in video views within the first year of its introduction.
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